The Pincher Creek Voice is nearing its five year anniversary. In that time the publication has gained a large readership. Unfortunately, the revenue has never matched the effort it requires to maintain this site. In short, local advertisers have been much slower to adopt the Pincher Creek Voice than the readership has been. We're never moving to a subscription model, but we are asking those readers who are so inclined to consider helping us cover the annual cost of a full time reporter, who will not be required to also cover the many other aspects of the business required to run it. Independent publications such as The Tyee have had some success with the reader-funded model, and in an attempt to maintain the high level of coverage we've become known for we've decided to give it a try.